Students enrolled in the Sports Immersion Program follow the general Medill curriculum but are encouraged to apply the lens of sports to their study and reporting in disciplines as diverse as business, science and health. They also are able to enroll in a variety of sports-related electives.
A sample of Medill’s sports-related electives include:
This foundational course introduces students to the tools and techniques of contemporary sports reporting – from multimedia storytelling to personal brand-building through social media. No longer is the main job of a sports reporter to tell us who won. In the fast-paced digital world, the modern sports writer has to go beyond the box score to deliver information and behind-the-scenes insight that that is engaging and up-to-the-minute. This course is designed to identify and strengthen the skills that make sports journalists nimble and relevant.
Sports Marketing and Communication
Sports marketing provides an understanding of the key concepts and methods in marketing communications in both traditional and digital media within the world of sports. The course provides students with a foundation in the development and execution of communications strategies for any sports organization with added opportunities to learn the marketing environments that pertain to sports including organizations, leagues and brands.
Sport, Media & Society
Sport is a social institution no less than the family, education, religion or the military, and like them it makes identities of all kinds — national, ethnic, racial, gender, and of course the deeply personal. Sport is so important, in fact, that the right to play sports has been declared by the United Nations to be a basic human right. Modern sport is a creation of the 19th century, born at the same time and for the same reasons as mass media, and the two have ever since been joined at the hip – each depends on the other. This course is intended to help students interested in sports and sports journalism to improve their craft by understanding the histories and social meanings in the games they love.
This capstone class gives broadcast, audio and interactive students a chance to conceive, produce, anchor and report for their own sports magazine show along the lines of E:60, Outside The Lines and 60 Minutes. The format and focus of the show are determined through audience research executed by the class. Once the format is established, students generate stories, conduct interviews, write scripts and shoot and edit stories for the video webcast. They also develop a companion website, where the stories reside.
Contemporary Sports Issues
Students focus on issues and factors that pervade the sports industry: money, celebrity, violence, sex, drugs, race, gender, greed, court decisions, and government actions. The course goals are to increase knowledge of problems and issues that have impact on sports and on the coverage of sports, to enhance reporting and writing skills on these issues, and to develop a sense of what constitutes proper sports coverage. Reporting on legal affairs will be emphasized. Writing clearly on unusual and mildly complex situations will also be emphasized.
The Business of Sports
Sports in the United States is a major domestic and export industry, with revenues larger than both the automotive and the entertainment film industries. Internationally, sport is the only major industry that is almost entirely unregulated by governments or international bodies, though governments in developed and developing countries typically have national bodies devoted to promoting sports industry and tourism. The economics of sports, from youth leagues to college teams, professional leagues to the International Olympic Committee, are the focus of this course.